The same data, re-ordered so the screen answers the Monday-morning question first: am I on pace this month, and what do I need to do about it?
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1. The page opens with one sentence, not two tiles
"£251,300 in so far, of the £891,434 target. At this pace October lands £112,404 short." The pace bar shows where you are against where the plan says you should be by today, and the next line turns that into a daily number.
Was: two equal tiles (MTD revenue, monthly target) and a separate status card. The target and the actual were the same size and the same blue.
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2. Behind looks like behind
Three status colours: red for behind, amber for close, green for ahead. Each always comes with an arrow and a word, so nobody has to rely on colour alone. Blue now only means "you can click this".
Was: no colour for behind anywhere in the product. "Behind" badges are grey, and the P&L legend says "grey = needs attention".
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3. Empty state that tells you what to do
"October's sales haven't come through yet", the likely reason, and two buttons. The target and the plan-by-today marker stay visible so the page still has value.
Was: "–" and "Waiting for data" twice, with no reason and no next step.
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4. The year table becomes a picture first
Needed vs won per month as bars, so the Q4 cliff (Oct 8,670, Nov 15,719, Dec 9,720) is visible in a second. The table drops to five columns. Subscriptions and returning revenue sit behind one click, and Aug and Sep say "Not synced" instead of "--".
Was: an 8-column table that clipped on phones at the "Gap" column, hiding the number that matters.
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5. Quieter type, grouped navigation
Sentence-case headings, no blue underline on every title, 12px minimum text, tabular numbers. Nine nav items grouped into Monitor, Plan and Understand, each with an icon, so the collapsed tablet sidebar still works.
Was: 14 font sizes on one page, 7 of them between 8.8px and 13.6px. On tablets the sidebar sets font-size to 0, so the nav goes blank.
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6. Contrast that passes
The faint grey (#555) used for "Active plan v1", "Waiting for data" and "Data updated" is 2.3:1 on the cards. It's replaced by #8A8A94 (4.9:1). The "View only" banner becomes one line with an Unlock link.
Was: the automated scan flagged 9 low-contrast items on Track, 45 on Customer Base and 79 on P&L.
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7. Motion that points at the good news
Each time Track loads, the month replays: the bar fills day by day from 1 Oct to today, green while you're ahead of plan, red from the day you fall behind (here, day 4). Any number hitting its goal gets a slow neon line crawling round its edge, plus an "On target" label. Here that's Blended ROAS at 2.62x vs 2.6x.
Your idea, 11 Oct. Use "Replay the month" under the bar to watch it again. If someone's device is set to reduce motion, the bar appears already filled and the border stays still.
